September 2011: It’s H-APP-y Hour

It’s one of the fastest growing hiring requests on Dice, has the attention of every tech-hungry consumer in the country and is projected to generate more than $15 billion in revenue this year: mobile applications are ubiquitous.

Despite the industry’s explosive growth, less than one-in-five (17%) technology professionals have published a mobile app. Of that group, just more than a quarter (27%) work on mobile initiatives full-time. And, interestingly there are definitive splits between those who live and breathe mobile development, as opposed to part-timers or hobbyist.

Which mobile platform is preferred to develop on? iPhone wins for full-time developers, and Android takes the prize for those who undertake mobile efforts more as an avocation. But, employers are clearly searching more and more for Android developers. In fact, the gap is widening between Android and iPhone job postings on Dice. For every request in search of iPhone experience, you’ll find 1.4 requests for Android – which was more even in March when Android took a very slight lead.

Money is another scorekeeper. More than one-third (35%) of tech professionals who have dived in and developed an app have made $1 or more. But, those who prefer developing on iPhone reported nine times more income from apps, than those working on Android. Some of this can be explained by the full-time focus of those who prefer iPhone development. And, as app advertising revenue grows so too should Android income.

The mobile app industry is no game. For tech talent, taking on a mobile app project is a great way to broaden skills in an area that is primed for more growth. Likewise for employers, giving an “A” player on your team a mobile project is a great retention tool. The bottom line? Publishing a popular app can be the ticket to a better job whether you are working for an employer or not.

Alice Hill
Managing Director,

* A single job posting may reflect more than one skill, location or type of position; therefore total figures for those attributes may be greater than total jobs posted.